Prompt: Dupe arts
Mixed media、Video
118x78cm、6’39”
2024


Prompt: Dupe arts
複合媒材、錄像
118x78cm、6’39”
2024


Collaborator : Shanboy CHEN
共同創作者:陳宣伯



  
《Prompt: Dupe arts》,未來媒體藝術節,臺灣當代文化實驗場提供,攝影:三月影像 許博彥


The term "Dupe" in Dupe Arts reflects the rise of Dupe Culture that has emerged alongside the booming development of social media and e-commerce platforms in China, with a significant following in the West as well. This culture revolves around the pursuit of lower-priced alternatives that resemble high-end products in quality and style, promoting rational consumption and creativity. It is more than just a trend; it's a lifestyle choice that values resourcefulness over luxury. Unlike counterfeits, dupes do not mimic original trademarks but offer legal alternatives with similar design and functionality, which can even increase consumer desire for the original products by expanding their visibility.

Following this philosophy, Dupe Arts is not about copying or mechanical reproduction, like a replica painting, but rather imitation of existing artworks, capturing their essence in a more accessible form. The psychological motivation behind Dupe Arts is both a critique of high art and an aspiration towards it, suggesting potential for broader dissemination. Similarly, image-generating AI operates on a parallel logic by producing visually compelling works at a lower cost through complex imitation and recombination of existing images. In this context, exploring prompts and datasets becomes a new avenue for creativity.

For many, the demand for art may not hinge on originality. However, for creators, originality remains a crucial marker of artistic agency. How does the art market assign value? What impact will AI-generated art have as a dupe tool? How should creators respond?

We searched "Dupe Arts" on Youtube and saw that Youtubers were teaching a simple and affordable way to draw abstract paintings that looked like those in expensive galleries. We draw according to the steps, and then take photos of the finished works and feed them to the generative AI, which generates a large number of similar abstract paintings.



Dupe Arts 中的 Dupe 指的是近幾年隨中國的自媒體、電商平台蓬勃發展所興起的「平替文化」(平價替代品),在歐美亦蔚為風潮。指尋找價格較低但品質和款式跟高價產品相似的替代品的消費現象,並認為尋找的過程可以激發創意和探索。平替文化不僅是省錢的消費現象,更是一種理性消費的生活態度體現。平替品並非仿冒原商品,而是一種相對合法的替代方案,亦可以提升消費者對原商品的嚮往。

承襲於此,Dupe Arts 並非抄襲,也不是如複製畫的機械複製,而更像是對於現成物的「模仿」,透過平價的方式創作出風格接近的作品。Dupe Arts 的心理動機既是對高貴藝術品的反動,同時也是嚮往,更是一種擴散的可能。圖像生成AI 也存在類似邏輯,以低廉的成本對資料集中的現成圖像,進行「複雜的模仿與重組」。為了生成出更滿意的圖像,對於提示詞與資料集的現成圖像的探索,亦成為一種新的創意可能。

從 Dupe Arts 或是圖像生成 AI 來看,對也許為數不少的人來說,他們對藝術的「需求」並不是原創性,然而對身為藝術「供給」者的創作者來說,原創性又是創作者的「能動性」的重要證據。藝術是如何被賦予價值?圖像生成 AI 作為一種平替工具又會產生什麼影響?身為創作者的我們又該如何面對?

我們在Youtube搜尋「Dupe Arts」,看到Youtuber在教學以簡單又平價的方式,畫出如同昂貴畫廊的抽象繪畫作品。我們照著步驟畫出,再將畫好後的作品翻拍成照片給生成式AI,生成出大量相似的抽象繪畫作品。



   
《Prompt: Dupe arts》錄像截圖,照著Youtuber的Dupe arts教學畫出抽象作品
 

《Prompt: Dupe arts》錄像截圖,用Stable Diffusion生成出大量類似的抽象圖樣


《Prompt: Dupe arts》,未來媒體藝術節,臺灣當代文化實驗場提供,攝影:三月影像 許博彥



Open Source Software Used:
stable-diffusion-webui AGPL-3.0 license
ControllNet Apache-2.0 license
stable-diffusion-v1-5/stable-diffusion-v1-5 CreativeML Open RAIL-M

Youtube Video Source:
Dupe for $4,300 Artwork! + Home Decor Updates! RAVEN ELYSE DIY